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About
How I do target audience research
Businesses need to know where their audiences are.
Most consumer data has location connected to it, like where people live, where they shop, and what they spend money on. I take that data and put it into mapping software called GIS. Once the data is on a map, I can see patterns, like where certain audiences are grouped together or where demand is strongest.
Then I turn those patterns into a simple report and interactive map so businesses can make better decisions about where to advertise, where to grow, and where to open new locations.
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